ST : Showing the real picture in that dream home

15 Feb 2011,
Showing the real picture in that dream home

THE Urban Redevelopment Authority's (URA's) recent announcement that it is reviewing its rules for developers to provide "more accurate and transparent information on housing projects" is indeed welcome.

In particular, its review of the Housing Developers (Control & Licensing) Act and Housing Developers Rules will ensure that showflats look like the apartments that eventually get built so that buyers get what they pay for.

The move will effectively stop developers who take artistic licence with display homes by removing structural walls and columns and placing ceilings high to make units look bigger than they will actually be. They would also now have to represent accurately the presence of bomb shelters in the units. This is especially timely as property, despite the recent cooling measures introduced by the Government, is still a hot buy, whether it be for keeps or as an investment.

Also, the recent popularity of shoebox flats - those under 500 sq ft in size - has upped the ante in creative marketing by some developers. Some smaller flats even brand themselves grandly as SOHO flats - for both residential and office use - when they are merely small apartments.

Showflats have always indulged in some measure of smoke and mirrors to mask awkward spaces and unsightly flaws. They are meant to dazzle potential buyers with their bright lights, glass partitions and crystal chandeliers, to give the illusion that there is more than meets the eye. And this creative obfuscation has largely been an acceptable part of the wooing process. However, the tiny size of shoebox flats has thrown fiction harshly against fact as more and more disgruntled buyers have been shocked by the reality of their purchases. These are also buyers who have paid more per square foot for their smaller units in order to grab their slice of the property pie at an affordable budget.

Ultimately, buyers should take responsibility for their decisions and examine closely their proposed purchases before committing themselves to hundreds of thousands of dollars. That said, the property market, especially in Singapore, has never been driven purely by logic, but also by sheer emotion, which makes the URA's decision all the more crucial.

As long as property, which necessitates a large capital outlay, is seen as the holy grail of investments, taking up a huge chunk of one's savings, one definitely has a right to transparency, which includes the accurate representation of showflats. Marketing can legitimately soften the edges perhaps, but not blur reality.