Carrefour goes to heartlands
By Tessa Wong
Known for introducing the hypermarket concept to Singapore in 1997, the French company is set to open eight new supermarkets and one hypermarket, all in the heartland, over the next three years. -- ST PHOTO: ONG CHIN KAI
FRENCH cheeses and exotic wines will soon be at the doorsteps of residents in the north, north-east and west of the island as supermarket chain Carrefour looks to expand to these neighbourhoods.
Known for introducing the hypermarket concept to Singapore in 1997, the French company is set to open eight new supermarkets and one hypermarket, all in the heartland, over the next three years.
Announcing its expansion plan yesterday, Carrefour's assistant operations and merchandise director Siva Kumar Haridas said this was prompted by greater demand from customers who want its range closer to home.
Its two current hypermarkets are located downtown at Suntec City and Plaza Singapura in Orchard Road.
Carrefour is not the only player eager to go high-end in the heartland, as consumers develop a taste for finer foods.
Local chain FairPrice this month opened two upscale FairPrice Finest supermarkets - in Marine Parade and Tampines. Its first two Finest outlets are in Bukit Timah and Upper Thomson.
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